What Is Search Engine Optimization ?

What Is Search Engine Optimization ?

The process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
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Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites. 
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Search engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to describe a process of improving the volume of traffic to a web site from search engines, usually in "natural" ("organic" or "algorithmic") search results. 
Those efforts may also be seen in more narrow vertical search engines involving areas such as local search. Many site owners and consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.

In a broad sense, SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. Creating web pages with SEO in mind does not necessarily mean creating content more favorable to algorithms than human visitors. 
Some SEO efforts may involve optimizing a site's coding, presentation, and structure, without making very noticeable changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, morenoticeable efforts, involve including unique content on pages that can be easily 
indexed and extracted from those pages by search engines while also appealing to human visitors.

The term SEO can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees of site owners who may perform SEO services in-house.

Search engine optimizers often offer SEO as a stand-alone service or as a part of a larger marketing campaign. Because effective SEO can require making changes to the source code of a site, it is often very helpful when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, content management systems and shopping carts that can be optimized easily and effectively.

By Suresh Mishra

Increase Website Traffic

Google Traffic to Google Adsense

Marketing your website or keeping it up in the top listings of the search engines today is not easy. To maintain your position at the top in search engines, you need to provide something more valuable to search engines and your viewers. Search engines constantly monitor your sites and ensure that you provide most valuable content or services to visitors.

Search engines are like television or any other media. Uniqueness in story or content brings more visitors to your site, more the content better the ratings.

So in other terms Content is King and the traffic is queen. Not many webmasters agree to the fact of this old traditional method of search engine promotions. What they fail to understand, that it works in a vice-versa manner. You give something (content) and you get something (SERP). This is the reason that primarily makes search engines to change their methodology, to determine the relevancy and your site's importance.

Optimizing your content

The optimized content is one that converts visitors into money. Cramming all sorts of keywords in content are obsolete techniques. Rather search engines ban you these days considering it spamming. Your visitors and search engines invariably look for a clear and informative content. The content has to prove useful to both search engines and human visitors. Your keywords need to carry certain density in content to define search engines your focused subject. Those who include keywords too often shall be labeled spam and those who carry it too little might never get the desired results. However search engine algorithms have become more advanced. You need to include other relevant keywords (Inflexions like – for popularity include popular, popularizing, popularize) too. This balances the density of keywords you focus and optimizes the page to its target.

Generating Money from Traffic

Every Page you optimize has a keyword based story and the traffic it targets. If you choose to opt google Adsense as an advertiser on your site, ads displayed by Google on the page /site shall be related to the keywords and title of the page. Every ad displayed brings its revenues. May it be in terms of number of Impressions of ads by google on your site or the display ads clicked by your visitors. In both scenarios it’s a win-win situation. Though Google gives you a part of a very small revenue it makes from those clicks on your site to its ads. But imagine the revenue when you have more visitors clicking on relevant the ads of your site regularly.

Selecting the right Keywords

Quality content brings quality ads. If you find it difficult and time consuming on writing quality content you copy free articles and paste them on your site. Its that easy and one easy way to ring quality ads to your site. All keyword based content on your site attracts similar advertisers. Each advertiser pays as per the popularity of the keyword in google searches. Higher the searches made more the value of those particular keywords. You need to concentrate on the quality content and know exactly what you talk about. Only then you can focus on the keyword you need to optimize it for and that in turn shall being in quality ads.