Marketing your website or keeping it up in the top listings of the search engines today is not easy. To maintain your position at the top in search engines, you need to provide something more valuable to search engines and your viewers. Search engines constantly monitor your sites and ensure that you provide most valuable content or services to visitors.
Search engines are like television or any other media. Uniqueness in story or content brings more visitors to your site, more the content better the ratings.
So in other terms Content is King and the traffic is queen. Not many webmasters agree to the fact of this old traditional method of search engine promotions. What they fail to understand, that it works in a vice-versa manner. You give something (content) and you get something (SERP). This is the reason that primarily makes search engines to change their methodology, to determine the relevancy and your site's importance.
Optimizing your content
The optimized content is one that converts visitors into money. Cramming all sorts of keywords in content are obsolete techniques. Rather search engines ban you these days considering it spamming. Your visitors and search engines invariably look for a clear and informative content. The content has to prove useful to both search engines and human visitors. Your keywords need to carry certain density in content to define search engines your focused subject. Those who include keywords too often shall be labeled spam and those who carry it too little might never get the desired results. However search engine algorithms have become more advanced. You need to include other relevant keywords (Inflexions like – for popularity include popular, popularizing, popularize) too. This balances the density of keywords you focus and optimizes the page to its target.
Generating Money from Traffic
Every Page you optimize has a keyword based story and the traffic it targets. If you choose to opt google Adsense as an advertiser on your site, ads displayed by Google on the page /site shall be related to the keywords and title of the page. Every ad displayed brings its revenues. May it be in terms of number of Impressions of ads by google on your site or the display ads clicked by your visitors. In both scenarios it’s a win-win situation. Though Google gives you a part of a very small revenue it makes from those clicks on your site to its ads. But imagine the revenue when you have more visitors clicking on relevant the ads of your site regularly.
Selecting the right Keywords
Quality content brings quality ads. If you find it difficult and time consuming on writing quality content you copy free articles and paste them on your site. Its that easy and one easy way to ring quality ads to your site. All keyword based content on your site attracts similar advertisers. Each advertiser pays as per the popularity of the keyword in google searches. Higher the searches made more the value of those particular keywords. You need to concentrate on the quality content and know exactly what you talk about. Only then you can focus on the keyword you need to optimize it for and that in turn shall being in quality ads.
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