How to Do On Page Optimization in SEO?

If you are SEO or know little bit about SEO that there are two part in SEO, 1. On page Optimization and 2. Off Page Optimization. Both are play vital role to optimized a web page or site. On Page Optimization is a technique by means of which your web page gets a high ranking on various Search engines like yahoo, Google MCN etc. You can read my previous post On page and Off Page Factors.

Features of On Page Optimization:

Title Tag : Make 70 characters long title tag. Every page of site have Title according to your target keywords. Make good and meaningful title, so that can attract visitors.

Meta Tag Description : Make 150 characters long meta tag description according to Google. If you have more keywords and you could not use in Title then you can use it in description. Description show on SERP, So, make attractive description so that visitor can make click on your website.

Meta Tag Keywords : If you are targeting 5 - 7 keywords for one web page and you have used in Title and Description then You can add more then 10 keywords in meta tag keywords.

Heading Tags : Use keywords in heading tag. Use only one time H1 and can use H2 and H3 how much you want.

ALT Tags : Search engine don't read image, if you will add ALT tag then search engine read, so, you must add ALT tag in every image of your site with your targeted keywords.

Title Tags in Anchor Text : Make anchor text in page where your keywords has been used in content but don't forget to add Title tag in every Anchor text.

Keyword in Image File Name : If you add image in your site so, keep keywords of image. like site logo image name should be your targeted your or your brand name.

Keyword in Page URL : If you could not register domain with your main keyword name even if with your regional extension then When you create page, use your targeted keywords in page, example, your keyword is Online Marketing Blog, create page like www.yoursitename.com/online-marketing-blog. 

Sitemap HTML/XML : Create HTMl and XML site map and upload it on root directory.

Robot.txt File : If you want to block any page of your site and if you use duplicate content and don't wanna index by search engine then you can block it using robot.txt file. After create this file upload it on your root directory.

10 Things You Should Have Done to Make Your Google Business Listing Great

With over 80% of people using search engines to find local information, it is impossible to imagine a brick and mortar business that couldn’t benefit immensely from local search. On the other hand, having no local search presence could potentially end a local business.

According to comScore/TMP, Google grew their local search market share from 15% in June 2008 to 26% in June 2009.

What is your share of that traffic and potential leads ?

If you read and apply these 10 tips your Google Maps traffic will have no where to go but up.

1. Business information on the web must be consistent accurate, accurate and up-to-date

Without consistency of your business information across the Web, your Google business listing will never fulfill its potential. Simply put, that is because Google relies on information it finds on the Internet to improve the relevancy of their results. Customer reviews and mentions of your business information on the web play a big role in how Google ranks listings — it is important that Google associates them with your business. Inconsistencies in how your local business is presented online can make this impossible, which in turn can significantly reduce your local search visibility.

Right after you claim and verify your business in Google local business center, make sure that your business info is correct with Google’s trusted data providers like InfoUSA, Acxiom, Localize, or Yellow Pages. Check those first, because they supply data to a very large number of business directories.

Risk factors that can trigger inconsistencies are change of address, phone number or business name.  At the end of the day you want to get rid of all inconsistencies.

2. Claiming and Verifying Your Listing.

It’s clear that most listings in existence have not yet been claimed, which means that you get an upper hand just by claiming and verifying your listing.

Since Google is placing a lot of trust on information they get from the business owner via GLBC ( Google Local Business Center ), don’t forget to be as accurate as possible when filling in your business information.

3. Consolidate your presence on Google Maps

Some local businesses will have more than one Google local listing even though they have only one physical location. This usually happens without the fault of their own and most of the time even without their knowledge as result of the listing creation and verification processes.

At the same time, it’s against Google’s guidelines to have more than one listing if you have one physical location because you are not representing your business as it appears in the offline world. To avoid any problems that might arise from this, you have to consolidate your local listings. Essentially, this is done by claiming all your listings, moving all enhanced content in the listing you wish to keep and then deleting the rest.

4. Categorize like a champ

I can’t emphasize enough how important is proper categorization in Google Maps. It can make a difference between a poor listing and a great one. Google will suggest categories as you type and you will have to use one of those predefined categories to classify your business.

Choose a more general category that accurately describes what your business does as the mandatory one. You can choose more predefined categories if it makes sense for you. But reserve a few fields for custom categories because Google doesn’t always come up with the most specific categories

To make your categorizing more effective try to:

• Keep categorizing consistently across the web.
• When choosing custom categories think about how would a user that wants a specific type of service you offer search for it.
• Be specific when necessary
• Keep categories from overlapping

5. Description

Description field should be used to emphasize what is unique about your business and to inspire trust. All that in less then 200 characters. Having something remarkable about the business in the description is a must. Maybe you have the oldest company in your town, or a patent for something.

6. Pictures and Videos

Images and videos are ideal tools for making listings compelling and bringing their conversion rates up. Google allows 10 images and 5 videos to be added to your listing. Some types of images that would help your listing in many ways are:

• Your Logo
• Brands Carried
• Pictures of your establishment
• Logos of associations you belong to (like the Better Business Bureau)
• Your Video Commercials or Interviews, etc…

7. Details (Hours of operation, payment options, additional details)

• If you offer financing for your service why not say so?
• If you’re open late, you should let people know
• Use additional details fields to be ultra specific about what makes your business unique

8.Coupons

Coupons have always been a great way to promote products and services, however in Google Maps they are possibly the only reliable way to track business generated by your Google listing that couldn’t be tracked otherwise ( by call tracking, or web analytics software).

9. Spread the word

Even Google recommends this one. Your local business information should be found on many:

• IYP sites
• Niche directory sites
• Local Business directories
• Any trusted site possible

Google claims that they rely on mentions of your business information on the web to improve the quality of search results. That means the more mentions of your business on the web Google associates with your listing more certain they are that your business is real, in operation, and important. Google rewards this with greater local search visibility.

10. Get Reviewed

Reviews and Web citations (mentions of your business) are extremely important for similar reasons.

Encourage reviews and make it easy for people to review you. Make it a part of your routine to ask for reviews from happy customers and point them in the right direction.

Google Mobile Instant Is Globally Available After Just 35 Days

Google is good at unleashing products quickly when it wants to, and it has certainly tried to focus more and more on a global market, but even with those precedents their recent announcement is impressive. In a display of surprising speed, Google has created versions of Instant Mobile for all twenty-eight languages spoken in countries where Google Mobile is available.

In their December 9th announcement on the Google Mobile Blog, the company declared that they’d finished unrolling this new product globally. While it was expected that global availability was on its way, no one expected that the search engine giant would fulfill its promise so soon after the initial product version was released. The original Google statement read “We’re working to support additional countries and languages and more devices in the coming months” — phrasing that didn’t indicate full support in just over one month.

The Google Instant Mobile update was initially released on November 4th, allowing English language users to access the instant search features released for the web earlier this year from their mobile devices. The thirty-five day globalization of the product added twenty-seven languages, and access from more than thirty new countries.

The roll-out also includes the AJAX and HTML5 features designed to speed up the searches themselves — which is especially important for the dynamically displayed results. As with the English-language version, the updates allow users to get dynamic search results more quickly than they previously completed static search queries, and those who simply prefer static search results can turn the feature off with a single click.

The update is automatically integrated into Google search features that are accessed via any Android web browser, and is available for Android OS version 2.2 and up. It has also been released for the iOS4 (Apple’s latest iPhone operating system).

Google’s Gmail 2.3.2 Released for Android

In September of this year, Google separated its Gmail application from its core Android OS, allowing it to update the program without relying on a full system. Now, it has released its first independent application update with version 2.3.2.

According to the Google Mobile Blog, this program was released on the Android market on December 9, 2010. Dependent on the application settings of the user, a re-login to the marketplace or a manual update may be necessary. The prominent updates include: inline message composition, a new interface for selecting message type and recipients, the option to send mail from non-Gmail addresses, and a priority inbox view.

Inline message composition, or the ability to write messages interspersed between the quoted text of a message, was not available on previous Gmail versions. As of 2.3.2, however, it can be activated just by clicking on a single “respond inline” button in the compose window. With similar simplicity, you can now change from the default “reply” to either “reply to all” or “forward” from the compose window itself.

Another highly requested feature, that of being able to send from alternate email addresses, has also been integrated. While you will have to set up the custom “from” address in your Gmail desktop client, any address added in this way can be used from your mobile device.

And finally, Google’s priority inbox, a feature that did well in the standard web-mail version of Gmail but lacked deep functionality in the mobile client, has been revamped. It is now easier both to label messages as important (which can be done by clicking on a new double-arrow marker) and view all the priority messages in your inbox. Integrated with this, users can also alter their phone settings so they only receive an alert when a new priority message is received.

How Google Hotpot Is Different from Places

While initial versions of Hotpot were released in mid-November, Google’s heir to Places is only now starting to see a ramp up in popularity. It’s unsurprising, since we have reached both the phase where users have experienced and explored the Hotpot features, and where Google has launched additional marketing campaigns. But how, exactly, is Hotpot different from Google Places?

As reported by Mashable at the early release stage of Hotpot, the primary updates are in how information is presented, how reviews are collected, the Hotpot “recommendation” feature, and the social aspect of the site.

The interface of the site itself is much more visually-oriented, with the location map playing only a minor feature and the business details coming in second to images of local businesses.

While Google places and Maps both allowed users to rate and review local businesses, the majority of the information came in through review feeds from major review websites (Yelp, TripAdvisor, PriceLine, etc.). Google has certainly not indicated that they’re halting the import of reviews, but they’re definitely pushing to make this Google site itself a more popular place to go when writing reviews. It encourages users to write reviews by the recommendation feature and social aspects of the site, as well as by tracking your number of reviews directly in the interface.

The “recommendation” feature of Hotpot allows users to get improved feedback from Google based on what businesses have already been well (or poorly) rated. The more businesses reviewed, the better the recommendations, Google claims. Additionally, since Hotpot is attached to your Google ID, you can expect these improved results to show up in Maps, standard search, and mobile searches as well.

And finally, the social features of the site allow you to send recommendations to friends, see their reviews, and compete on the Hotpot leader boards to see who can review the most local businesses.

Six Pieces of the Smart Marketing Puzzle

Marketing may sound boring to some, I mean… who cares about facts, figures, data and trends. It’s a business, however, much like any other business – except maybe more cutthroat in today’s online presence. Marketing plans are at the front-line of a very competitive war. Only, in this war no one gets to surrender.

In a world of hostile takeovers, buyouts, plain mismanagement and potential anti-trust issues, there are no survivors. If you’re not eating, you’re being eaten. You don’t want to be someone else’s snack. Instead, you need to pay attention to the smart way to market.

You need a detailed picture of your business, including problems and opportunities it’s facing. A good marking plan will give you this image, lays out what you think are essential objectives and ways to meet those objectives. It helps you lay out strategic and tactical approaches, and then carefully evaluate those approaches with sound judgment.

Everyone in your company who sees the finished marketing plan will have no doubt what the objectives are. They’ll have marketing, sales, expense and profit information. It’s written down; they can even look back and verify the information.

So how do you build this fantastic marketing puzzle? Where are the pieces?

#1 State the Facts

Note that the heading says “facts” not “things I want to be true but may not be”. When you note the state of your business in the plan, you have to be as unbiased and objective as possible. You need a clear understanding of any fact related to your marketing efforts, such as:

• Evaluations of your product line
• Sales history
• Competitive situation
• Pricing
• Expenditures
• Target market wants/needs
• Business relationship analysis

#2 Identify Problems vs. Opportunities

Problems are generally considered obstacles. However, most problems can be turned into opportunities. For example, maybe your sales support materials are lacking in umph. This can be a problem, but it also gives you an opportunity to tighten the sales material, which, in turn, can raise conversions.

Recognize when you have a problem. Then, in true optimistic style, look for the buried opportunity.

#3 Identify your Objectives

For a great marketing plan, objectives need to be specific. At the same point in time, your objectives should also be conservative enough to be attainable. After all, a long enough list of failed objectives can make anyone want to give up. As well, it can be downright detrimental to your bottom line.

Therefore, when identifying your objectives, don’t stick to wide topics like “I’m going to increase sales”. Instead, narrow the focus. For example, “increase overall company sales by 10% using tactics A, B and C.”

#4 Shortcoming Recommendations

No business is perfect, and if you objectively state the facts, you’ll most likely find some shortcomings. At least one or two may get in the way of your brilliant marketing strategy. Or… you could add another piece of the smart marketing puzzle.

A strong marketing plan also includes recommendations for correcting those shortcomings. Evaluate other strategies that could be taken – like a Plan A, Plan B and so on. Clearly outline the pros and cons of each plan, however.

#5 Recommended Budget

How much is this fantastic marketing strategic going to cost? Where is the money going? No guesswork, here, and no wild suppositions; do your homework. This information needs to be as clear-cut as everything else.

For example: “$1,000 allocated to PPC per month for [SERPs]. Estimated 6% increase in sales volume.”

#6 Profit/Loss Predictions

How much will have to be deducted from your gross profit? Do you have a conservative estimate for your attainable sales volumes? The final piece of the smart marketing plain should include profit/loss predictions (or forecast, if you will), based on theses numbers. What are the conservative amounts for gross profit vs estimated costs?

You have all six pieces for a smart marketing strategy. Now what? Well, if it works, everyone will agree it was a fantastic strategy – and then forget to reevaluate. Don’t just look at the plan every year… check your marketing strategy every six months. That way, you can tighten up potential issues before they become serious issues, and always stay on track. Nowthat’s smart marketing!